Soirée Salon Media & Design

I was the Social Media Coordinator and In-House Graphic Designer at Soiree Salon, an AVEDA Lifestyle Salon awarded as a Top 200 Salon in the US in 2019. While I have been at Soirée Salon, I have had the responsibility to handle the social media marketing, as well as all print and digital design. I noticed a trend on instagram in the realm of AVEDA hairstylists -- stylists creating a custom formula to create the Pantone Color of the Year, Living Coral, hair color. I brought up the idea to my supervisors and they did an amazing job formulating the hair color and styling the finished product. I took the photos and edited them, posted them on Instagram, and caught the attention of the @avedaartists page. The stylists at the salon had dreamed of having their work featured on that page-- all they needed was a good photographer and editor for that dream to come true!

AVEDA PANTONE COLOR OF THE YEAR 2019: LIVING CORAL

FEATURED PHOTOGRAPHY AND EDITING ON @AVEDAARTISTS

PROMO GIF

INSTAGRAM & FACEBOOK AD

Below is another example of a digital ad I created for Soirée Salon.

o'daniell design 2020